A NEW KIND OF BEAUTIFUL
Whether you like it natural or glam, Fixation is taking your look to a whole new level. Our four iconic collections offer a variety of high-quality strip lashes, fit for every occasion.See our collections
AT FIXATION BEAUTY, WE COLLECTIVELY BELIEVE THAT YOU DESERVE TO BECOME OBSESSED WITH LIFE.
FOCUSING ON THE POSITIVES, EMBRACING YOUR STORY, AND RE-DEFINING YOUR SENSE OF CONFIDENCE WITHIN. WHEN YOU LOOK AND FEEL BEAUTIFUL, FROM THE INSIDE OUT, YOU CAN FINALLY BE EMPOWERED TO REALIZE THE BEAUTY OF YOUR FUTURE.
MEET THE FOUNDER
“Fixation” is about becoming obsessed with life; focusing on the positives, embracing your story, and re-defining your sense of confidence within. When you look and feel beautiful, from the inside out, you can finally be empowered to realize the beauty of your future.
Fixation Beauty’s mission is to empower individuals from all walks of life to truly feel confident in life through beauty products that support them in their self-discovery and self-love journey.
To make a positive impact around the world by redefining beauty standards and letting every individual know that “confidence is beautiful.”
Petra Santana is a powerhouse female figure shattering stereotypes and helping women reclaim what makes them feel beautiful.
As a carrier of the BRCA1 and BRCA2 gene, Petra was determined to overcome this difficult news. After undergoing a life-changing surgery, a preventative double mastectomy, she realized that makeup is what allowed her to remain optimistic. Not only this, but it made her feel confident in her own skin.
Today, Petra is the founder of Fixation Beauty, a brand on a mission to empower others to become obsessed with life again! She believes that everyone deserves to own their authentic beauty and in turn, their confidence.